How We Start ?
In a world paused by a pandemic, one girl turned confinement into a stage.
In 2020, while millions were stuck at home, I was captivating an audience on Snapchat through raw, real, and beautiful moments — particularly a series called “Nails Art.” Every day, I’d share a new nail design. It wasn’t meant to go viral. It wasn’t part of a plan. But girls kept messaging:
“I wish I could do that.”
“I want nails like yours.”
“Even your simple designs make me feel good.”
That’s when I realized: I wasn’t just drawing on nails — I was drawing confidence.
So I turned attention into action. From 2020 to 2024, I built Gummy from scratch — a brand born not out of a marketing strategy, but out of a genuine connection with real girls who wanted to feel like their best selves without needing a salon, a skill, or permission.
Gummy launched in 2024. Our press-on nails are trendy, reusable, high-quality, and made for fast-paced lives. But more importantly, Gummy is a movement — a reminder that beauty should be accessible, expressive, and personal.
I’m not here to chase trends. I create them.
Gummy is woman-owned, proudly Kuwaiti, cruelty-free, ISO-certified, and ready to enter retail spaces like Sephora — not just to fit in, but to stand out.
